The dealer CRM that answers every lead, follows up and hands you the buyers.

Facebook and Instagram messages and comments answered in a minute, new leads texted and emailed, follow-ups when they go quiet, and every customer on one clear page your team can call, text or message from.

Built for dealerships: auto, powersports, marine, RV and trailers.

Start free trialSee how it works

One plan with everything. 14 days free. No setup fee.

A lead page: status, Call and Text buttons, what the customer wants and their Messenger conversation (made-up customer)

One clear view

Every lead on one page

Who they are, what they want, everything they've said on every channel, and who's on it. Your team calls, texts, messages or emails them right from the lead.

The whole conversation

Messenger, Instagram, comments, texts and emails in one thread, so nobody asks the customer the same thing twice.

What they want, at a glance

The unit, buying now or shopping around, cash or financing, their trade and every answer they gave.

Call, text, message or email from the lead

One tap. No copying numbers into another app, and their reply lands back on the same page.

Status, groups and notes

New, needs a call, working, finance, sold, lost, plus your own groups and colours, notes and call-back reminders.

The lead list: status and group colours, phone, source, assigned salesperson and Call, Text and Email buttons (made-up customers)

Works every lead for you

Answered in a minute, followed up until a person takes over

A buyer who messages you at 9 pm on a Saturday shouldn't wait until Monday. The assistant answers in your store's name, asks the right questions and sends the real buyers to your salespeople.

Answers in a minute, day or night

Messenger, Instagram and comments get a friendly reply in your store's name, then a few short questions, one at a time.

Texts and emails new leads

Website and Facebook ad form leads get a welcome text from your own number and a welcome email from your own address.

Follows up when they go quiet

A few check-ins by text or email, then it stops. You turn it on.

Knows your stock

It reads the inventory on your website, so it can name units you actually have.

Hands off when it should

Price, payments, trade value or anything it isn't sure about goes to a salesperson word for word, and the assistant steps back.

Protects your margin

No talk of discounts or trade values, and it never tells a customer you're out of something.

Messenger · Example Powersports
6:42 pm · Jordan messaged from your Facebook ad
Is this still available?
Hi Jordan, it's Avery from Example Powersports. Yes, the black one in the photos is still here. Are you looking to get into one right away, or still shopping around?
right away, in the next couple weeks. how much is it? and can i finance, my credit isnt the best tbh
I'll get you the exact price. You can get a head start with our secure credit application: example.com/apply. Our finance team will go over options with you. What's the best number for Sam, one of our sales professionals, to reach you?
306-555-0199. do you take trades? i have a 2015 polaris ranger
Sent to Sam's phone with Jordan's exact words and answers so far
Thanks, I've got your number. We do take trades; we'll look the Ranger over when you bring it in and give you a fair number on it then.
awesome. you open saturday?
We sure are, 9 am to 3 pm on Saturdays. I'm passing this to Sam now.
great. i just filled out the application too
Summary sent to Sam: phone, trade, application done, buying in the next couple weeks
Thanks Jordan. Sam will call you shortly with the price, and our finance team will go over your application.

Unit pages

Send a unit page. Know when they look.

Send a customer a page for the unit they asked about, with an Apply now button if you want one. You see the moment they open it, and so does their salesperson.

A page for the unit they want

Photos, details and a price if you want one, with buttons to message you or apply for financing.

Send it from the lead

Pick a page and send it in Messenger, by text or by email, or copy a tracked link.

See when they look

When they opened it, for how long and which photos they looked at. Their salesperson gets an alert when they come back to it.

Send a page on a lead, and Pages viewed: when the customer opened it and for how long (made-up customer)

Your team

Your whole team, on their phones

The app on every phone

A sound for every new lead, lock-screen alerts, email, and text alerts if you want them.

Leads handed out for you

Round robin, by team or by hand. If nobody picks a lead up, it moves to the next person.

Managers see everything

Open any salesperson's list and see who's working what and how fast they got to it.

Old leads worth another try

Each morning, a short list of past customers worth a follow-up. Nothing goes out until you approve it.

Results

See how your ads are really doing

Spend, leads and what they turned into, in plain English. No logging in to Ads Manager to guess.

Cost per buyer, not per click

Every lead is followed to sold, so you see what each ad really cost you per buyer.

What's working and what's wasting money

A plain-English check-up on each campaign, and where the money goes by age, region, placement and device.

Changes you approve

Pause an ad, move budget or freshen a tired ad after you see a preview. Every change can be undone.

Results: spend, results and cost per result, and a plain-English check-up of each campaign (demo numbers)

Also included

The extras, at no extra cost

Build a campaign

Answer a few questions and get a suggested Facebook campaign from your stock and photos. It warns you before Facebook would limit or reject an ad, and nothing spends until you approve it.

Social posts

A week of Facebook and Instagram posts made from your own photos. Approve the week once and they post themselves.

Bring your old leads

Upload from any CRM or spreadsheet. We merge the duplicates. Nobody gets messaged.

Keep your other CRM if you like

Every lead can also go to VinSolutions, DealerSocket, DX1, Traffic Log Pro and most others.

The math

What dealers usually pay for all this

Most stores pay a different company for each of these, usually on a contract. Here's what they cost per store, every month, next to one ReplyRPM plan.

Typical monthly prices per store compared with ReplyRPM
What it isWhat dealers usually payWith ReplyRPM
Dealer CRM$800 USD to $2,200 USD a monthIncluded
AI chat and follow-up for your leads$600 USD to $2,000 USD a monthIncluded
Texting customers$250 USD to $600 USD a monthIncluded
Facebook ad reporting and management (plus ad spend)$1,000 USD to $3,500 USD a monthIncluded
Social media posting$600 USD to $1,400 USD a monthIncluded
Total$3,250 USD to $9,700 USD a monthAll-in-one: $709 USD/mo

Typical prices per store that dealers report paying in 2026, from public price sheets and dealer reports, in US dollars. Your quotes may be different.

See the planStart free trial

You're the boss

Your team stays in charge

Jump in any time

Reply from the lead or your Page Inbox and the assistant steps back.

It never makes things up

If it isn't sure, a salesperson gets the question.

It protects your margin

No talk of discounts or trade values. That's your team's job.

Your ad money is safe

Nothing spends until your manager says yes.

Your leads are yours

Download them any time, or send them to your other CRM too.

Questions dealers ask

What's included?

Everything, for one price per store: the CRM, the assistant, texting, emails, unit pages, Results, Build a campaign and Social posts. No add-ons and no per-user fees.

What does texting cost?

Texts go out from your own number, billed by your phone provider: Quo (formerly OpenPhone) is about US$15–23 per user a month, Twilio about a cent a text. Facebook and Instagram messages cost nothing extra.

What happens when it doesn't know the answer?

It tells the customer it'll find out, and sends the question to a salesperson word for word. Your hours, location and the things you set up, it answers itself.

Do I still need an ad agency?

Most dealers won't. Results shows what each ad really cost you per buyer and what to change, and Build a campaign suggests new ones. Ads run in your own ad account and nothing spends until your manager approves it.

Can we keep our CRM?

Yes. Use ours, or keep yours: pick it in Connections and paste its lead email address. VinSolutions, DealerSocket, Elead, CDK, DealerCenter, DX1, Traffic Log Pro and most others take leads this way. If your CRM is ever down, we keep trying and email the lead to your team so it isn't lost.

Does it follow up with customers?

Yes, if you want it to. When a new customer stops replying, it checks in a few times by text or email, then stops. You also get a morning list of past customers worth another try, and you pick who gets a message.

Does it work for powersports, boats and RVs?

Yes. Cars and trucks, powersports, boats, RVs and trailers. It talks your way: a test drive, a test ride, a sea trial or a walk-through.

Can it talk about financing?

If you want, it can send your online credit application link in the chat, and your unit pages can have an Apply button. Questions about approvals, rates and payments go to your team.

Can we bring our old leads?

Yes. Upload your list from Privyr, any CRM or a spreadsheet, with notes and salespeople. We merge duplicates. Nobody gets messaged.

What about people who just like a post?

Facebook doesn't let a Page message people who only like a post. We count them. Comments and messages get answered.

How long does setup take?

About 15 minutes. After you sign up, a short setup asks one question at a time, you connect your Facebook Page and add your team.

Is there a free trial?

Yes, 14 days free. No setup fee and no long contract.

Try it free for 14 days

Connect your Facebook Page and watch it answer your real customers. We'll help you get set up.

Start free trial